Finished down products using designated down filling certified by Downplus are allowed to use Downplus anti-fake sew-in labels. Consumers, brand merchandisers and brand purchasers are able to receive the corresponding information of the down filling by scanning the QR code or entering the serial number. Clients are therefore able to learn the characters of the down filling and its place of origin. The major information frame includes: the serial number, the basic parameters, the product series, introduction of the species, the custom clearance form, the certificate of origin, introduction of the source area, the test report from independent laboratory, the introduction leaflet of the product and the daily maintenance tips of finished down products.

Downplus represents the spirit of integrity business and the innovative vision of “TO BE UNIQUE” of Samsung Down. Downplus makes consumers acquainted with the filling characters, the place of origin, and other information in a much convenience way. Meanwhile Downplus makes it easier for consumers to distinguish the quality levels of the down fillings. The quality and safety of each batch of filling listed in Downplus is guaranteed by Samsung Down, which increases the public trustworthiness towards the fillings being used. On the other hand, Downplus provides strong comprehensive support to the brand company who purchases raw materials from Samsung Down, enhances the brand value and lifts the brand image.